Robert is a successful entrepreneur with a track record of creating value from customer data.
Robert is the co-owner and CEO of identicare, the UK’s largest pet microchip registration and pet protection services provider. Identi offers recurring-revenue subscription services to over 4 Million pet owners. In Feb 2024 Robert bought out his joint venture partner (Animalcare PLC) with backing from Bridgepoint Group, one of the UK’s leading private asset investors, in a transaction valued at £30 Million.
At the same time Robert continues to oversee Fernbrook Partners, a private portfolio covering early-stage technology and lifestyle investments and commercial property acquisition, development and leasing.
From 2011 - 2017 Robert helped the acquisition, turnaround and successful sale of RAC, the world’s oldest motoring organisation. In his executive role as Managing Director Motoring Services, he oversaw the data assets of RAC’s 8.2 Million members and also ran six data / digital businesses. He was actively involved in the post-acquisition integration of RAC by Carlyle Private Equity and subsequent exit to GIC Singapore in 2014 and CVC Partners in 2015.
Prior to this, in 2001 Robert founded what became emnos - the leading provider of ‘customer centric’ services and decision-support tools. Clients included top retailers (Target, Walgreens, Morrisons, Waitrose, Boots, Co-operative Group) and their FMCG suppliers. The business was sold to Palamon Private Equity in 2007 and sold on to American Express in 2011.
Robert spent the previous 13 years in marketing and sales roles in the consumer and retail industries.
Robert is an elected member and former board director of the Young Presidents Organisation and regular media contributor (and TED talker) on the use of customer data. He lives in the UK with his wife and four children.
