Jelena Suran
Alicia Yoon
Alicia Yoon is a world-renowned esthetician, Harvard Business School graduate, and the founder and CEO of Peach & Lily. She has studied skincare ingredients, formulas, and techniques in both Korea and the USA alongside trained chemists, researchers, and cell biologists for over 20 years. Having experienced severe eczema throughout her life, she struggled to find clinically effective skincare that wouldn’t irritate her extremely sensitive skin. In 2012, Alicia launched Peach & Lily with the now iconic Glass Skin Refining Serum, proving that you can deliver transformative results for even the most sensitive skin. Today, Peach & Lily offers groundbreaking formulas that integrate potent actives like retinoids and AHAs with soothing Korean botanicals. Alicia is credited with bringing the Glass Skin Movement to the USA and is sought after for her signature Glass Skin facials. She has been named one of WWD’s 25 Most Innovative Beauty Executives and sits on the Ulta Beauty Advisory Board for Conscious Beauty.
