From Korean skincare breakthroughs to viral mascara hacks, modern beauty routines are shaped more by social feeds than store shelves. In this conversation, join a panel of industry experts as they explore the top trends defining the future of beauty. Hear how leading brands are converting buzz into business and walk away with practical insights on keeping pace with this generation of beauty consumers and the next.
Riku Laitasalo
I am a seasoned retail professional with extensive experience on the brand, agency, and technology sides of the industry. Specializing in eCommerce and retail media, I currently lead the Client Services team at Pacvue to deliver sustainable and scalable growth for our clients. My diverse background in technology, finance, and retail, along with direct hands-on experience working with large brands enables me to lead our organization to deliver tailored solutions that meet diverse business needs in a continually dynamic retail environment. While my specialty is CPG and eCommerce, I have managed brands across numerous categories throughout both online and brick & mortar channels in the broader retail landscape.